“Man Down,” a war thriller with Shia LaBeouf, grossed just £7 ($8.70) when it premiered in a single U.K. theater over the weekend, according to ComScore. That’s the equivalent of selling a single ticket, given that the U.K. Cinema Association puts the average movie admission cost in the country at £7.21.
“Poor Shia,” said Paul Dergarabedian, senior media analyst at ComScore. “That opening could be in the Guinness World Records or something.”
The film played in one location, Reel Cinema in Burnley. It was simultaneously released digitally on demand, making the theatrical release something of an afterthought. It launches on DVD and Blu-ray next month, according to the Guardian.
After scoring in big studio blockbusters such as “Transformers” and “Indiana Jones and the Kingdom of the Crystal Skull,” LaBeouf has focused on more indie projects with mixed success. He earned strong reviews for last year’s “American Honey,” but other work, such as “The Company You Keep” and “Charlie Countryman” have barely registered with critics or audiences. Instead, the media has focused on LaBeouf’s off-screen behavior, such several alcohol-related arrests (he got sober), and performance art that recently saw the actor participate in an art installation protesting Donald Trump’s presidency.